In short, the Times will let readers access 20 articles a month for free, but further reading will require a monthly subscription. For an industry whose very existence could depend on finding ways to raise revenues from online content, the Times scheme is being watched closely by media consultants eager to see if this might be a model that providers of online content can emulate. “But at the bargaining table, management continues to counter our proposed salaries with offensive, dispiriting figures well below our competitors across the industry AND our colleagues at the Times.On Monday, The New York Times rolled out its newest plan to entice readers to pay for web-based stories. And, of course, our parent company, is doing better than ever with more than $800 million in the bank and millions in dividends for investors,” the statement went on. Subscriptions will add to that bottom line. “Our business is stronger than ever, with record numbers of readers and revenue.
The union noted in the statement that readers will only be asked to subscribe after reading 10 articles in a single month. Subscribers to the Times’ premium digital service or home delivery will still get unlimited access to Wirecutter and won’t see a price increase. The union statement came one day after it was announced that the product review site will be partially paywalled, with subscribers paying $5 every four weeks for stand-alone subscriptions, or $40 annually. We agree that our work is worth paying for! But the financial gains should be reflected in our members’ paychecks, not just the company’s coffers.” On Twitter Wednesday, the union released a statement that said, “Today, launched a paywall for the guides that our unit members write, edit, shoot, produce, fact check, and copy edit. Unionized staffers at the New York Times’ Wirecutter are demanding a pay increase to go along with the site’s new paywall.
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